Meet Gia: A Crystal Lake Realtor’s Brand Refresh That Works
Strategic photography opens doors for your customers, giving them a behind-the-scenes look at places they would never see and introducing them to the people who power your business. For Realtor® Gia of Berkshire Hathaway HomeServices Starck Real Estate, that meant building a cohesive visual story that feels welcoming, local, and confident.
Who Gia Is
Gia brings a hospitality background and deep Crystal Lake roots. After several years serving clients across Chicagoland, she moved back to Crystal Lake and closed 4M in 2024. Her focus now is helping buyers and sellers across McHenry County move with confidence.
The Goal
Reintroduce Gia locally with a modern, warm look and create a versatile image library she can use across listings, market updates, consultations, and social media.
Creative Direction
Tone: Friendly, polished, approachable
Light: Natural window light with a clean, airy feel
Wardrobe: Thoughtful styling that matches Gia’s brand colors and personality
Story beats: At work, with materials, lifestyle moments, welcoming portraits
Shoot Day Highlights
Clean headshots and personable portraits
“At work” scenes with listing materials and neighborhood guides
Detail shots of notebooks, keys, and contract moments
Movement shots that feel candid and human
Where These Images Work
The first collage shows a selection of images from Gia’s session.
The second collage shows those photos in action, creating a toolkit she can put to work right away:
About Me and website bio updates
Market insights and buyer or seller education posts
Just Listed, Open House, and Sold graphics
Email newsletter headers and postcards
Listing presentations and neighborhood guides
Profile refreshes on LinkedIn, Facebook, and Instagram
Lightweight ad creative and story highlights
Results
Gia walked away with a cohesive set of branded visuals that align with her voice and her return to the community. The images feel like Gia. They also make it easier for her audience to understand what she does, how she does it, and why they can trust her.
Tips for Realtors Planning a Branding Session
Define your message: Three words you want clients to feel when they see your images
Plan your outfits: Two to three looks that fit your brand and your market
Gather props: Keys, folders, signage, coffee mugs, neighborhood guides
Choose locations: Office, a bright interior, and one lifestyle stop that feels local
Think distribution: Make a list of where each image will live before we shoot
Ready to Refresh Your Brand
Let’s connect. Are you showing up looking like the expert your clients expect? Book your shoot and get a versatile image library you can use across your marketing.
Email sharmilataylor@gmail.com or call 847-915-5972.
