💫 New Headshots for Steve and Patti of Crystal Lake City Lifestyle Magazine
About the Publication
Steve is the Owner and Publisher of @crystallakecitylifestyle "a hyper-local magazine that celebrates and elevates Crystal Lake and the surrounding communities." Patti is the Editor and Writer for the publication.
The Creative Process
Our process began with a consultation to align on the look and feel they wanted. Being a community-focused magazine, @crystallakecitylifestyle desired headshots that were professional yet approachable. To achieve this, I chose clamshell lighting—a flattering style that gives a lovely glow, perfect for magazine creatives! I also selected a light grey backdrop that provides a clean and polished look without being too dramatic.
Wardrobe and Styling
We decided that a business casual approach would be ideal for this shoot. Steve opted for a mix of a casual top and a formal blazer for versatility, while Patti chose a beautiful white textured top (💡 Texture looks great in photos, and white looks beautiful against a light grey backdrop).
Tailoring for Their Needs
After capturing the images, I ensured the profile shots were optimized for both print and online use. The goal was to create consistent yet personalized images that could be used across platforms, as well as being repeatable for additional staff members if needed. We also discussed different crops to suit various platforms and uses.
The Final Result
Steve and Patti can use their formal shots for LinkedIn and their casual ones for Facebook or marketing projects. Their timeless headshots are versatile enough for various applications.
💄 Hair and Makeup by Yesenia @esthetics_raw
Ready to elevate your brand with professional headshots that tell your story?
🤝 Send me a DM, and let’s chat about how we can create images that perfectly represent you, your team, and your brand.
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